Sugardoh

Smooth Moves, Zero Burn

Woman-Owned | $50-$100+ | In-Store | International Shipping | Texas, UK

Aliyah Marandiz (Founder)

Behind The Brand

Sugardoh was founded by Aliyah Marandiz in 2020, following her own journey of enduring irritation and painful at-home waxing. Inspired by ancient Egyptian sugaring rituals, she perfected a simple, compostable sugar paste that gently removes hair—no heating required, no risk of burning.

Today, the "sugar mama" offers vegan-friendly, zero-waste kits and single-jar 'Big Doh' pastes that deliver smooth skin for up to six weeks—all at room temperature. With no strips, sticks, or sticky mess, Sugardoh blends function, fun, and feel-good ritual into your beauty routine.

After a viral TikTok hit and a Shark Tank pitch, Sugardoh now sits on Ulta Beauty shelves and has earned titles like Black‑Owned Brand of the Year, proving that clever business sense, simple ingredients, and skin-first results are a winning combo.