Farai London

For the bold, fearless woman in you

Woman-Owned | $20-$100+ | In-Store | International Shipping | London, UK

Mary-Ann Msengi (Founder)

Behind The Brand

Founded in July 2020 by British-Zimbabwean designer Mary-Ann Msengi, Farai London is a vibrant celebration of confidence and individuality. The brand is a tribute to Mary-Ann’s grandmother—Farai Angeline Tapedza—whose name and spirit are woven into every stitch.

The label exploded into the global fashion scene just weeks after launching when Kylie Jenner wore the iconic Gaia dress, a cut-out summer piece awash in bold, kaleidoscopic prints. That viral moment propelled Farai London into major retailers like Selfridges and Revolve, making it the go-to label for curated resortwear.

Designed for vacation getaways, birthday celebrations, and every daring day in between, Farai’s collection draws on vibrant travel inspiration and 2000s nostalgia. Picture cut-out halter dresses, luxe velvet playsuits, and statement swimwear that feels like art worn on skin.

Whether you’re heading to the beach, a rooftop party, or just posting a carousel of your life, Farai London’s fearless prints and flattering silhouettes are made to help you stand out—with ease, power, and joy. Join the Farai family and outfit every “special, sexy, spectacular” moment.