Alaffia

Ethical and Inclusive BodyCare

Man-Owned | <$20 | In Store | International Shipping | Olympia, USA

Olowo-n’djo Tchala (Founder)

Behind The Brand

In 1996, a serendipitous meeting in Togo between Olowo-n’djo Tchala and Peace Corps volunteer Prairie Rose Hyde sparked more than just a romance—it ignited a shared vision for change. By 2003, this vision materialised into Alaffia, an all inclusive brand that seamlessly blends traditional West African wisdom with modern-day skincare needs.

Alaffia isn't just about crafting exceptional body and hair care products for all hair and skin types. From their handcrafted African Black Soap to nourishing shea butter lotions, every product is a testament to the brand's commitment to fair trade, sustainability, and community empowerment.

But the magic doesn't stop at the products. Alaffia's heart beats strongest in its social initiatives—funding maternal care, education, and reforestation projects across West Africa. It's beauty with a mission, ensuring that every purchase contributes to a brighter, more equitable world.